Our story began long before Floris Naturals became a U.S. business.
For years, we had been making and selling herbal and natural products in Europe. When we moved to the United States around late 2000s, we brought that experience with us—but the business here began in a very focused way.
We started with products for horses.
Horses and other farm animals have always been part of our lives, so developing products for their everyday care came naturally to us. We were making products for animals we knew, cared for, and worked with ourselves.
As those products began selling and customers responded well to them, Floris Naturals started to grow.
From Horse Care to a Broader Collection
Our next step was pet care.
We began developing products for dogs and cats while also expanding into personal-care products for people. The pet-care line quickly became an especially strong part of the business, which encouraged us to keep developing products around the everyday needs of pets and their owners.
That eventually led us beyond grooming and topical care into complementary pet products, including crunchy and chewy treats.
At the same time, our personal-care collection continued to grow. Skincare, body care, herbal preparations, aromatherapy and other formulas became an increasingly important part of Floris Naturals.
The business did not expand because we decided one day to create a huge catalog. It grew gradually, one product category at a time, based on what we knew how to make, what our customers were buying, and what they continued asking us for.
Online Since 2010
By 2010, Floris Naturals had its first website and began reaching customers online.
What started as a relatively small collection has since grown into a much broader range of products for people, pets, horses and the home.
Today, our collection includes:
- Personal care and skincare
- Pet care
- Horse and farm-animal care
- Pet treats
- Aromatherapy
- Teas and herbals
- Natural perfumes and fragrance products
- Home-care products
- Gift boxes and sets
Although the collection has expanded considerably, the business is still rooted in the same hands-on approach that started it.
Made in Florida
Floris Naturals is a family-owned business based in Lakeland, Florida.
We remain closely involved in the products we make—from developing and refining formulas to preparing, packaging and shipping orders to our customers.
Many of our products have grown out of years of practical experience with herbs, essential oils, animals, personal care and everyday household needs.
We believe that experience matters.
It is why our products have developed gradually rather than being built around trends, and why many of the products in our collection today can be traced directly back to the people, animals and customers who helped shape Floris Naturals from the beginning.
Still Growing Naturally
More than a decade after launching our first U.S. website, Floris Naturals continues to grow the same way it always has:
by listening to our customers, improving what works, and developing products that have a genuine place in everyday life.
What began with horse care has grown into a family business serving customers across many different parts of their lives—and we are still building on those same roots today.
FLORIS NATURALS
5209 Plantation Dr.
Lakeland, FL 33811
(863) 513-7542